Search Engine Marketing (SEM) Services
Search Engine Marketing

Lower CPA. Higher ROAS. Faster.

We engineer profitable PPC across Google & Microsoft Ads with clean structures, compelling ads, and conversion-focused landing pages that deliver measurable results.

+32%
Average CTR Lift
-28%
Average CPA Reduction
3.2x
Median ROAS
14d
Time to Impact
Advanced analytics dashboard showing SEM performance metrics

What We Do

From comprehensive account rebuilds to advanced feed optimization and precise conversion tracking.

Strategy and planning

Account Architecture

Strategic campaign structure designed for maximum performance and scalability.

  • Thematic campaigns & intent tiers
  • Brand vs Non-brand, geo/device splits
  • Query sculpting & negative keywords
  • Performance-driven ad group organization
Creative testing and ads

Ad Copy & Creative Tests

Data-driven ad creation and testing for maximum click-through and conversion rates.

  • RSA frameworks with pinned assets
  • Compelling hooks, benefits, objections
  • Sitelinks, callouts, structured snippets
  • A/B testing and performance optimization
E-commerce and shopping campaigns

Shopping & Performance Max

Advanced shopping campaigns and Performance Max optimization for e-commerce success.

  • Merchant Center hygiene & feed enrichment
  • Asset groups organized by funnel stage
  • Retail promotions & product annotations
  • Cross-platform inventory management
Landing page optimization

Landing Pages & CRO

Conversion-optimized landing pages that turn clicks into customers effectively.

  • Message match & friction removal
  • Optimized form UX & trust boosters
  • Page speed & Core Web Vitals
  • Mobile-first responsive design
Smart bidding and automation

Smart Bidding & Budgets

Intelligent bidding strategies that maximize ROI while maintaining target metrics.

  • tCPA / tROAS with performance guardrails
  • Dayparting & audience modifiers
  • Pacing & seasonality adjustments
  • Portfolio bidding optimization
Analytics and tracking

Tracking & Attribution

Comprehensive tracking setup for accurate measurement and attribution across all touchpoints.

  • GA4 + Google Ads conversions & LTV
  • Enhanced conversions, server-side tracking
  • Custom dashboards & automated alerts
  • Cross-platform attribution modeling
Professional team collaborating on SEM strategy
Advanced keyword research and analysis tools
Data visualization and performance tracking
1

Audit & Strategic Planning

Comprehensive data analysis, tracking verification, waste identification, and target setting for optimal performance.

2

Rebuild & Launch

Complete account restructure with optimized campaigns, compelling assets, negative keywords, and bidding guardrails.

3

Test & Optimize

Continuous ad and landing page experiments, query mining, performance pacing, and conversion optimization.

4

Scale & Report

Amplify winning strategies, provide detailed weekly scorecards, and implement next-phase testing initiatives.

Ready to Transform Your Paid Search Results?

Request a comprehensive SEM audit with actionable strategies to reduce CPA and maximize ROAS.

Get My Free SEM Audit →